What are the key concerns of Caregivers who remotely assist elders?

As younger people move in search of better employment, they are more likely than ever to be geographically distant from seniors who they care about. Seniors base their choice of location on totally different factors, such as familiarity, weather, and available activities.

We performed a demographically balanced survey of a sample of 105 people in the United States between the ages of 30 and 60; and gathered some interesting facts. The survey also uncovered facts and attitudes towards wearable technology for seniors from this population. Among our audience, we noted that 64% used an IOS device and 34% used an Android device to take the survey, which correlated well to the preferences of Apple Watch vs. other wearable devices.

57% of those surveyed in this age group were caregivers for seniors who did not live with them.

 

Which metric was most important ?

Falls or the likelihood of falling was by far the most important metric for our audience. Next to that was blood pressure, which unfortunately is not measured by most wearables on the market. The only metric which was of little interest to our audience was the sleep indicator.

Distribution of Wearables:  Currently Owned and Likely to Purchase

The majority of seniors cared for by our survey audience did not own wearables. Of those who did, Apple Watch and Fitbit were in the first and second places. Our audience was very open to purchasing wearables for their seniors, but there was a strong preference towards Apple and Samsung.

 

In need of a solution?

The survey revealed that a little over one-fifth of the audience was looking for a solution. The rest was divided between not looking for a solution, already using a solution, and not actively looking to solve the problem. In summary, we found an active minority who we are seeking to serve as our customers.